Samenvatting

Innovation Proposal for Jewelry brand Joaquin Berao. The innovation proposal is about implementing an innovative strategy for their e-commerce. A senior-friendly e-commerce using 3D visualisers of the pieces and immersive VR space, to give the same personal experience of in person shopping but online, suitable for older people to navigate through it. Research to substantiate is through field research using questionnaire and ageism and intersectionality.