How Chinese consumers in different cities judge Chinese and Western brands

Liu, Hugh Jiliang

Samenvatting

A summary of: Regional differences in Chinese consumers' product purchase criteria and evaluation of Chinese versus Western brands, Asia Pacific International Journal of Marketing, May 2026, Emerald, DOI: 10.1108/apjml-09-2025-2024.

Trefwoorden

consumer behavior consumer culture China marketing brand awareness brand preference brand reputation image reliability quality consumentengedrag Consumentencultuurr China marketing merkbekendheid Merkvoorkeur merkreputatie imago betrouwbaarheid kwaliteit Entrepreneurship Entrepeneurship SDG 09 - Industry, Innovation, and Infrastructure SDG 12 - Responsible Consumption and Production Economics and Management People and Society

Thema

Mens & Maatschappij

Organisatie

Jaar	2026
Type
Taal	Engels

How Chinese consumers in different cities judge Chinese and Western brands

How Chinese consumers in different cities judge Chinese and Western brands

Samenvatting

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