'Hoe is de merkbeleving van Bedrijf x bij de accountmanagers te beïnvloeden?' Uit onderzoek blijkt dat de door Bedrijf x gestelde doelstellingen door hun partners niet worden gehaald. Hieruit kan geconcludeerd worden dat de producten van de concurrenten van Bedrijf x door de accountmanager van de dealer …

In the nineties of the last century, a lot of (ICT) incubators started in the Netherlands, many private (GorillaPark, Ant Factory, Lost Boys and Newconomy), some public, such as Twinning. Most of them stopped early this century or gone bankrupt. From 2005 university incubators like YesDelft!, Erasmus …

The case traces the story of Henk Van Houtum’s journey and his desire to turn a small, traditional, family business into a professionally-run company. In June 2011 a Dutch Private Equity company, Friesland Bank Investments (FBI), a subsidiary of the Friesland Bank, announced that it was buying a controlling …

Reducing health inequalities is a policy priority in many developed countries. Little is known about effective strategies to reduce inequalities in obesity and its underlying behaviors. The goal of the study was to investigate differential effectiveness of interventions aimed at obesity prevention, the …

Nokia is a large mobile phone company that is struggling to keep up with other players in the emerging smartphone market. The market is very competitive and the products have a short life cycle. Furthermore, a high level of innovativeness is required. In this report the Finnish mobile phone company has …

full text via link. Social media stellen mensen, merken en bedrijven in staat om zichzelf te versterken. Soms wordt optimaal gebruik gemaakt van Social Media Empowerment, bijvoorbeeld bij het versterken van de brand equity zoals bij KLM en Jillz. Soms wordt er minder goed gebruik van social media gemaakt, …

As technology and the Internet rapidly change the way that people interact, the business world continually readjusts to keep up. The field of marketing is no exception. Not only have the information superhighway, social networks, and brand new marketplaces revolutionized business as usual for the marketing …

Private Labels have transformed from value purchases into powerful brands. This paper develops a framework based on the four strategic dimensions of brand breadth, positioning, segmentation, and relationship with the store brand that retailers can uniquely draw upon to organise their brand portfolios. …

Voor de verwerking van opgedane kennis en vergaarde informatie in de scriptie, is er gewerkt vanuit een plan van aanpak. Bij het opstellen van het plan van aanpak is er uitgegaan van een probleemstelling, die de leidraad was voor het onderzoek. De probleemstelling is de volgende: "Hoe is het gesteld …