In September 2010, Hanze University of Applied Sciences in Groningen (the Netherlands) started a 20-week international program titled GameOn! The object of this program is for students to develop serious games, that aim to help the youth become aware of social and/or health related issues. Since the …

This paper describes a comparative case study that aims to uncover the quantifiable differences between non-interactive and interactive public displays in the urban environment. The study involved a large temporary interactive public display on a central city square showing a selection of custom-made …

The book is concerned with narrative in digital media that changes according to user input—Interactive Digital Narrative (IDN). It provides a broad overview of current issues and future directions in this multi-disciplinary field that includes humanities-based and computational perspectives. It assembles …

The Second World War, legislative changes, and on-going globalisation are some of the causes that diminished the reach of the German language in the Netherlands. Duitsland Instituut Amsterdam studied the current state of the use of the German language and found that research participants had ‘no-connection’ …

In the current postmodern society we live in (a society where social ties are formed around market mediated offerings), brands play very powerful and influential roles over consumers. Since people are likely to use a brand they like as a status symbol or value system to determine and show their self-worth …

This research paper has been conducted for X. It presents a new communication strategy for the fund in order to improve its information and increase its effect towards the target audience. Since the First Rutte cabinet (2010) the Dutch cultural sector has been increasingly under pressure from government …

Article (Dutch) in newspaper Friesch Dagblad on the relationship between musicians and their audiences.

Urban Outfitters is a U.S. based global fashion retailer that offers an eclectic mix of products. These products range from apparel and accessories to home décor items and gifts. The brand targets an urban-minded audience between the ages of 18 to 30. Although Urban Outfitters is operating in one of …