The wedding industry in Vietnam is undergoing significant changes due to globalization, social media, and international wedding trends. Meanwhile, traditional cultural values ​​and family expectations continue to play a crucial role in the decision-making process of young couples. This study aims to …

This thesis investigates why consumers in Germany and the Netherlands are increasingly choosing non-alcoholic beer over its alcoholic counterpart. A quantitative on-line survey (≈ 300–400 respondents) assessed perceptions, purchase intentions and opinions on recent government regulations affecting the …

This report records the research project conducted within the context of the work placement for the Graduation Internship: Business Research and Advice during the fourth year of the International Business program at HZ University of Applied Sciences. The work placement panned from 05 February 2024 to …

HZ University of Applied Sciences requires mandatory internship(s) in their curriculum for each student in order to graduate. Every student is given the option to find the internship that they desire. Despite the common main goal of the students, every type of person has different expectations and desires …

In this thesis, titled "Unlocking the Path to Sustainability: Multi-Brand Retail SMEs as Agents of Change in the Fashion Supply Chain," we explore how fashion multi-brand retail Small- to Medium-sized Enterprises (SMEs) can play a crucial role in driving sustainability and effecting positive change throughout …

Despite the inherent conservatism of the hospitality industry, times are changing and challenges are arising in the workforce. Staff shortages in hospitality organisations in the Netherlands are severely caused by a great resignation from hospitality employment. Research suggests that a significant antecedent …

In their missionary endeavors, many Christians today may well experience a gap between articulating traditional beliefs (handed down ‘cognitive truths’) and a desire to live as a Christian in their ordinary, daily life, focusing on embodiment, practical action, or doing. This leads to resistance or insecurity …

Energy usage is a fundamental property of injection molding machines. The development of these machines is accompanied by two contradictory objectives. On the one hand, a producer wants to produce as quickly as possible, cycle times must be as short as possible, and the number of products produced simultaneously …

The Lisbon Treaty stipulates that the European Union's and the Member States' actions should be guided by the principles that inspired its creation. These principles are democracy, the rule of law, human rights. However, influence from outside forces can affect the European Union's unity, and leave Member …

The purpose of this research paper was to answer the central question: How can promotion of electric cars be improved on social media? In order to answer this question desk and field research has been used. First, desk research has been conducted by analysing several articles and marketing books. Multiple …