Dit boek biedt een op theorie gebaseerde handleiding over het kiezen en het formuleren van de positionering van een merk. Het omhelst recentelijke academische inzichten op het gebied van branding, met een extra focus op values.

Dit boek biedt een op theorie gebaseerde handleiding over het kiezen en het formuleren van de positionering van een merk. Het omhelst recentelijke academische inzichten op het gebied van branding, met een extra focus op values.

Speculative and critical design constitutes a lens through which researchers and futurists interrogate (im)possible scenarios. Artifacts produced in this way may provide insights by providing a provocative contrast with our own present society. However, speculative design struggles to reach and engage …

The chapter provides overview of the Arctic sociocultural landscape, highlighting innovative and growing Arctic cities, thinnig-out rural areas, demographic challenges, and dependence on extractive and primary industries. Indigenous peoples often experience these elements in distinct manners.The EU has …

The European Arctic has been recently experiencing an upsurge in mining activities. This is reflected in an on-going interest from the industry, regulators and the public. However, current and future prospects are highly sensitive to mineral price fluctuations. The EU is a major consumer and importer …

Catalogue for the exhibition "Crustumerium. Death and Afterlife at the Gates of Rome"

Substantial progress has been made in the conceptualization of values within psychology. The importance of values is also acknowledged in marketing, and companies use values to describe the core associations of their brand. Yet despite this, the values concept has received limited attention in marketing …