De opdrachtgever van het scriptieonderzoek, een technisch werving- en selectiebureau, bedient een nichemarkt die opgedeeld is in vijf marktsegmenten. Momenteel is het bedrijf voornamelijk actief in één marktsegment. Maar de ambitie bestaat om het marktleiderschap in de hele nichemarkt te verwerven. Momenteel …

Corporate Social Responsibility is an emerging term often used in the globalizing world. The concept CSR has many definitions. The general idea is that companies involved in CSR improve their activities on economic, social and environmental level. This theory is called the Triple Bottom Line. Thus, a …

The research consists of a marketing plan for Eosta, a company that sells and exports organic fruits and vegetables. The company seeks the proper marketing strategy in order to attract as many customers as possible, and to strengthen the brand image of its products. The problem is to find a good strategic …

Deze scriptie beschrijft een onderzoek naar een structureel kader voor de gebouwen van het regionale ziekenhuis Westfriesgasthuis te Hoorn. De onderzoeksvraag vraagt hoe er op basis van de eisen en wensen van de interne stakeholders een structureel kader opgesteld kan worden voor de gebouwen van het …

A comparative corporate level study between [three] institutional different certificate holders in Sweden, to determine the contribution of FSC on social/behavioral change (as a prerequisite for long term environmental impact), by following up CARs.

In dit onderzoek wordt gekeken naar de positionering van een merkportfolio onder een holding. Opdrachtgever is Lansigt Accountants & Belastingsadviseurs, een full-service accountantskantoor gevestigd in Alphen aan den Rijn, Gouda en Nieuw-Vennep. In 2006 heeft het kantoor een specialisatie in non-profit …

Business leaders increasingly face pressure from stakeholders to be transparent. There appears however little consensus on the risks and payoffs of disclosing vital information such as corporate strategy. To fill this gap, this study analyzes firm-specific determinants and organisational outcomes of …

Corporate Social Responsibility (CSR) is a term that is used frequently. Many organizations try to be social responsible and do business in such a manner. It is an organization's own duty to act upon CSR. This paper is about Boenk, a catering and event organization that is situated in the city centre …

The last few years, the airline industry has been struggling due to the terrorism attacks in 2001 and the recession. Nevertheless, the low cost carriers (LCC) continued to be profitable and successful with its own particular business model. It is an upcoming trend in the aviation industry. Ryanair is …

Introduction In comparison with other European countries, Starbucks is rather new on the Dutch coffee market. The Starbucks experience seems less exploited among the Dutch consumers. This thesis will demonstrate the effect of music and how music can convey the Starbucks experience in order to "engage" …