To effectively grasp and address sustainability challenges, this chapter argues that we need to expand our predominantly logocentric and linear ways of knowing with more presentational, embodied and sensory means. The chapter traces an exploration of this position through a dialogue between four academic, …

This thesis intends to find out how CityFilm can export its concept successfully in order to enter a new market. CityFilm is a small Dutch media marketing company that successfully creates promotional destination videos of cities, presenting them worldwide to the wealthy customer through professional …

Tally Weijl is an expanding fashion company possessing the financial and internal resources to expand. The research question of this paper is: What could be a suitable entry strategy for Tally Weijl to penetrate the German market with a sleeping wear line? An internal analysis of Tally Weijl tells that …

Technology has been evolving rapidly throughout the years and the Internet has become a dominant marketing tool. Traditional media has been losing ground because of new media channels. Information can be shared globally through the use of social media. In today's global village, viral marketing is becoming …

The objective of this market research is to evaluate the chances that the Cocoa Marketing Company has in the Dutch cocoa market while exporting directly. The research was mostly done via the internet, books and through several questionnaires. Although it was not possible to have all the information needed …

This final project has been assigned by ProDemos Huis voor Democratie en Rechtsstaat (House for Democracy and Rule of Law). This final project is a graduation paper for the bachelor degree European Studies from The Hague University of Applied Sciences. This benchmark research paper compares ProDemos …

Knowledge sharing is of vital importance for the success of organizations. People are not always successful in locating information and experts, exchanging knowledge with others outside their close circle, and sharing information that is tacit and difficult to communicate. Organizations tried building …

Sensecommerce, a successful online wedding shop in Holland, wants to expand to France. Since 2005, Sensecommerce has been operating as an online wedding shop in the wedding accessory market. Over the years they have made a substantial revenue growth. The range of products is expanding rapidly. Sensecommerce …

The differences between Chinese aid and traditional aid can be found in all aspects of the traditional and Chinese aid policies. Significant differences have been illustrated in its history, principles and in the impact on the recipient countries. The landmarks in the historical development of the Chinese …