The aim of this research project is to provide an advice on how can healthcare professionals – doctors, hospitals and insurance companies make a (better) use of social media in order to generate awareness and engage general public in personalised medicine. In order to reach this aim an extensive desk …

The Research Group International Cooperation investigates the acquisition of international competencies by internships or study abroad, the international competencies of lecturers, the needs and demands for international competencies of alumni and employers and which factors are important to attract …

This thesis is about establishing an effective marketing strategy for MasterPeace, which will help generate publicity through the annual event on 5 May. MasterPeace is a non-governmental and non-profit organization with a European office based in Utrecht. It is a peace initiative that seeks to encourage …

KEY MESSAGE: •  Statistical significance testing alone is not the most adequate manner to evaluate if there is indeed a clinically relevant effect •  Effect sizes should be added to significance testing •  Effect sizes facilitate the decision whether a clinically relevant effect is found, helps determining …

All social media should have a sticker saying 'Don't Jump for the Tool!' While it is tempting 'to use Twitter', the choice of a medium like Twitter cannot be seen in isolation of strategic goals, instruments and expected results, i.e. a communication strategy. We designed a board game, called the Media …

The Chemical Weapons Convention (hereinafter 'the CWC') and its implementation organ the Organization for the Prohibition of Chemical Weapons (hereinafter 'the OPCW or 'the Organization') were purposely created by states to overcome the mutual threat of chemical weapons on the global agenda. Despite …

The Netherlands has two types of higher educational institutions - research university and university of applied sciences. The first one has a more theory-based approach to education, while the latter puts emphasis on applying the knowledge taught in the classroom by developing practical skills. The …

This research has been done on behalf of Eosta, a leading international distributor of fresh organic fruits and vegetables. Eosta is concerned with the situation of the earth's soils and wants to start an awareness campaign about soil. The central question of the research is: how can Eosta communicate …

KEY MESSAGE(S): - Medical research will not improve if we simply interpret our results using the clear-cut difference between statistical significance and non-significance - Medical researchers should be more interested in the size of the observed result than in its statistical significance - Confidence …