Het boek Mediaplanning verschaft snel inzicht in het gehele mediaplanningsproces: van mediabriefing, het selecteren van de mediumtypen aan de hand van de mediumbeoordelingscriteria, media- en planningsschema, budgetverdeling tot media-inkoop. Kennis van het mediaplanningsproces alleen is echter niet …

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Working paper 2009

The Internet and computers increasingly determine our daily lives. This goes for almost everyone in the Netherlands. Still, it is mostly teenagers who are well informed on how to use all the possibilities of new technologies. They are building a digital world of their own that parents usually know very …