The purpose of the research we undertook for this Conference Paper was to investigate whether marketing campaigns for specific types of drinks could be directed towards age cohorts rather than towards intercultural differences between countries. We developed consumer profiles based on drinking motives …

Report in English on the results of the international Master Class by Stadslab on intercultural park design. The case described is a design for for a park in Eastern Ukrainian city of Melitopol. A redevelopment strategy is proposed for its historic Gorky Park (1936). The book also contains essays by …

The article indicates how companies may prepare for and deal with cultural differences. Because the research base is still rather limited an overall perspective may not be realised. After discussing definitions and concepts of culture, as well as values, cultural differences between states are discussed, …

Since the late nineties, there has throughout Europe been a growing focus on internationalisation of curricula. This may be seen as a reaction to the traditional and sustained focus on internationalisation abroad. It became clear that internationalisation abroad would always be a domain of a (small) …

The ANWB department in Lyon helps Dutch people who have problems with their car in France. This department works with Dutch staff, but is situated in Lyon, France. Therefore it has to work closely together with French services. An international working environment can create a stimulating atmosphere …

Europe is on the path, though rocky, to political and cultural unity. After World War II, relatively large numbers of immigrants moved to Europe and brought with them outside cultural customs and religions. The issue of multiculturalism in society has been on the political agenda for decades, but attitudes …

Attracting the Asian, especially Chinese investors is becoming more and more important. While reaching the potential Chinese market is getting easier, the intercultural differences might still play a vital role in influencing the effectiveness of mutual communication. It also creates a challenge for …

Although minorities make up only 5-10% of the population in Europe, they receive a lot of negative attention in the media. Minorities are blamed for issues that range from a country's economic problems to cultural disharmony. As a result, the ethnic minorities feel as though they are on the outer edge …

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