No organisation or project is immune from the impact of globalisation and cultural diversity. Foreign sales by multinational corporations are growing 20 - 30% faster than their sales of export. This means that project managers and project stakeholders must increasingly cope with diverse cross-cultural …

This books describes the content, goals and methods used in the course Research & Development/New Media Art Practices. ‘It opened up research terrains, and confronted me with art practices I had never even thought of’ said a university student when asked what she had gained from the course Research & …

Dit onderzoek geeft een gefundeerd inzicht in de eisen en wensen van de HBO bibliotheken in Nederland met betrekking tot de levering van e-books via Dawsonera. Twee scenario’s worden met elkaar vergeleken op basis waarvan acquisitie van relevante content ten behoeve van de genoemde bibliotheken kan worden …

In this day and age, social media has become an integral part of modern society. Protest movements are utilising new media more than ever seen before, specifically social media networks such as Facebook and Twitter. This thesis provides an analysis of the role that social media played during the Gezi …

Trendy Speelgoed is a Dutch online web shop that offers trendy toys to its customers. The company was established in 2004. The company is considering launching a web shop in Germany where it will offer its trendy toys. Internationalization is attractive for many companies. It has its advantages, but …

The thesis project has been carried out for THUAS’ research group Change Management. The problem stated in an initial briefing was a lack of study success. As the client expected student information to play a key role in solving it, the following research objective has been defined: Develop a communication …

Victoria's Secret is the leading specialty retailer of lingerie and beauty products. This brand is dominating the world with body fashion, fragrances and cosmetics. In addition, Victoria’s Secret is also globally recognized for their supermodels and world-famous fashion shows. There are more than 1,000 …

Korean edition! Positioning is hot. Not only in the realm of consumer goods manufacturers, but also for other companies, institutions, governments and even individual persons. An explosion of good quality products on the market and targeted media and advertising campaigns has led to an increasing interest …

Fans constitute a very special kind of audience. They have been marginalized, ridiculed and stigmatized, yet at the same time they seem to represent the vanguard of new relationships with and within the media. ‘Participatory culture’ has become the new normative standard. Concepts derived from early …

On preserving privacy whilst integrating data in connected information systems.