Internationalizing curricula. Needs and wishes of alumni and employers with regard to international competencies. Internationalization has become of great importance for universities acrossthe globe. The labour market is becoming international, with internationalopportunities and international competition. …

The relationship between China and the Netherlands can be situated on a dynamic scale. Chinese entrepreneurs are finding their way to the Netherlands, thereby continuously renewing and shaping this relationship. Currently, there are about 300 Chinese companies in the Netherlands, which amounts to approximately …

Why are some regions and cities so good at attracting talented people, creating high-level knowledge, and producing exciting new ideas and innovations? What are the ingredients of success? Can innovative cities be created and stimulated, or do they just flourish by mere chance? This book analyses the …

Journal in which the Groningen Confucius Institute (GCI) shares different perspectives on China and provides insights into China from as many different aspects as possible. GCI aims to provide a full view of real China to the readers as well as featuring international and comprehensive perspectives, …

In 1978 under the leadership of Deng Xiaoping, China decided to gradually open up its economy to achieve more economic development. Three and a half decades later, China has become an economic force to be reckoned with, surpassing Japan as the second largest economy in the world in 2010. China’s economic …

Journal in which the Groningen Confucius Institute (GCI) shares different perspectives on China and provides insights into China from as many different aspects as possible. GCI aims to provide a full view of real China to the readers as well as featuring international and comprehensive perspectives, …

Half of the geographical areas in Mainland China are currently facing problems of water shortage and water pollution. Both the Chinese government and its private sectors are striving to find viable solutions for this very issue. However, with the enormous population base in China and its fast-growing …

Vero Moda is one of the first brands that launched within the Bestseller retailer. It was launched in 1989 to fulfil a need for good quality and on-trend clothing at affordable prices. Today it is one of Europe's largest clothing brands for fashion-conscious, young women. Vero Moda has more than 1,000 …

Hunkemöller is a global multi-channel retailer specialist in lingerie for women. With the headquarter in the Netherlands provides the company lingerie in 14 countries. The value of Hunkemöller is providing fashionable products at an affordable price. The Dutch company already implemented the mission …

NOOSA-Amsterdam (followed: NA) has been expanding rapidly since the 1st year of its existence in 2008. As being a western brand, the question gained: How can we prepare for the upcoming markets in Asia? What do we have to change in terms of our current marketing communication strategy? In this thesis, …