An advisory report for an online reservation agency for accommodations. An internal and external analysis is made which results in the market penetration strategy. This strategy is turned into practical adaptations for the company. Suggestions described in detail are improvement of the website, use of …

Colgate-Palmolive is an American company which operates on international level with the production and selling of oral, personal and home care products and pet nutrition products with a good price-quality relation. The organisation has set up a sales and marketing organisation in Spain in order to launch …

This report aims to analyse the impact of the measures taken by the Burkinabé government to improve the access of the poor to healthcare services. This is done with a series of chapters, each aiming at a specific sub question. The first chapter defines the target group and its characteristics. It clarifies …

The paper is divided into eight different chapters. The introduction part lists the research questions and some important factors for a successful event. The second chapter presents the basic information of the Chinese Enterprise Summit (shorted as CES) in terms of the event programme, the organization …

Fifty years after its launch, the European Union still has not succeeded in attracting the appropriate level of interest and the full support of EU citizens. Informing citizens about the European Union is a task of the government and the media, so that people gain knowledge and form an opinion about …

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In this thesis, the luxury coffee company Starbucks has been well described, although many aspects of the company have been left out of consideration in order to keep it relevant and clear. However, while Starbucks has not entered the Netherlands yet, there is much more for the Dutch to learn about the …