A world without internationalisation has become unthinkable in 2016. Internationalisation plays a big role in our daily lives, mostly unconscious. It would be beneficial if school pupils familiarised themselves with this phenomenon, because of the effects of internationalisation on society,. The concepts …

Since 2013, the Dutch baby care brand NAÏF successfully sells their natural-based baby care products on the Dutch market. NAÏF’s main products include shampoo, wash gel, body lotion, diaper cream, nurturing cream, bath oil and baby oil. From 2013 to 2016, NAÏF has been expanding their sales on an international …

A healthy lifestyle with healthy food are two ambitions many people cherish. In recent years, the process and components of attaining perfect health have received greater attention. New products regularly appear on the market with claims of supporting or achieving a healthy lifestyle. One of these product …

Background: Although the incidence of HIV/AIDS has decreased globally, it is on the rise in Eastern Europe. The primary mode of HIV transmission in the region is injecting drug use (IDU) due to the smuggling routes of Afghan heroin into Europe, which makes drugs widely available. The widespread sharing …

This thesis gives an overview about how YCall (a VoIP App) can be positioned in the Dutch market. This positioning helps to minimalize information overload in the mind of consumer, and thereby leaving a clear impression and message about the product and brand. Thus, by designing the most suitable market …

Based on a survey of 162 respondents, interviews with H.J. Heinz employees and a literature review, this thesis aims to answer the question: ‘How should H.J. Heinz translate the Dutch consumer preferences in their Heinz Tomato Ketchup product format rationalization?’ Following a reorganization and a …

In the wake of increasing and seemingly inexorable waves of migration to the developed countries of the world, one of the greatest challenges of our time is to preserve social cohesion in the host societies. To achieve this, the integration of immigrants in the host society is essential; however, too …

The main purpose of this dissertation is to analyze the position of Bulgaria regarding the right to asylum for refugees and protection seekers at its Southern border. In addition, the aim of the research is to outline better policy alternatives on national and European level to readdress the issue and …

This thesis considers the extent to which German fiscal policy can be used as a blueprint in other Eurozone countries that need revision after the crisis. This thesis also aims to discover the negative and positive sentiments regarding a common fiscal union in Eurozone countries and what exactly the …

This thesis provides an analysis of the drivers and manifestations of xenophobia in European societies. Massive migration flows have taken place in European countries during the second half of the 20th century, which have caused a swift rise of multicultural societies. This rapid societal change has …