Brand portfolio strategies are an essential prerequisite for securing long-term success for multi-brand companies. Only by focusing on the entire portfolio can it be ensured that all brands “act in concert” to achieve superordinate objectives. Thereby, an increasing vertical competition caused by private …

In this article we study the evolvement of empowering and dis-empowering aspects of a local memory website, initiated by the Amsterdam Museum and currently active for more than a decade. The results partly fill a gap in the available literature about this field, because the relation between collective …

European Bachelor Physical Activity and Lifestyle Counselling (PAL(C). Lifestyle related health problems are a tremendous burden for European societies that demands a shift towards prevention and a professional to guide this process. Therefore a new bachelor program PALC was developed. A consortium …

There is still no consensus about the nature of auditory processing disorders (APD). One of the most frequently reported symptoms for APD is difficulties with hearing and listening, especially in the presence of background noise, despite having normal peripheral hearing (ASHA, 2005; Jerger & Musiek, …

Lifestyle related health problems are a tremendous burden for European societies that demands a shift towards prevention and a professional to guide this process. Therefore a new bachelor program PALC was developed. A consortium of seven universities from the Netherlands, Denmark, Portugal, Italy, Lithuania …

This report is the result of a research to press freedom in the European Union. In recent years, several EU-countries have experienced a dramatic fall in the ratings on press freedom. On the other side, EU-member Finland is the highest rated country in the world when it comes to press freedom. The aim …

Currently, Delicatezze d'Italia is one of the biggest Italian wholesalers in The Netherlands (third largest with a market share of 15%). Considering that Delicatezze d'Italia delivers the majority of its products to clients in the Randstad, the Italian wholesaler is interested in expanding its business …

Vero Moda is one of the first brands that launched within the Bestseller retailer. It was launched in 1989 to fulfil a need for good quality and on-trend clothing at affordable prices. Today it is one of Europe's largest clothing brands for fashion-conscious, young women. Vero Moda has more than 1,000 …

Bax.shop.nl is an online music store for DJs, producers and musicians. The last few years Bax-shop.nl is dealing with fast growing developments. Due to these developments there has been chosen to launch an online store for France at the beginning of 2013, and as this store has been launched, Bax-shop.nl …

This paper describes the approach used to identify elderly people’s needs and attitudes towards applying ambient sensor systems for monitoring daily activities in the home. As elderly are typically unfamiliar with such ambient technology, interactive tools for explicating sensor monitoring –an interactive …