‘De Verse Maaltijd’ is a leading company of different food concepts. The company is specialized in the preparation of fresh and healthy meals for different target groups. The new concept of De Verse Maaltijd, DinnerFresh, is a slightly different and very challenging. This concept offers fresh and healthy …

This paper aims to find opportunities in a new medium that could support treatment for eating disorder (ED) patients. This research is based on the study of previous scholars, expert interviews, a focus group workshop (part of an iterative design process) and cognitive mapping method. Major findings …

Pepperminds is an organization which works with a large amount of young employees. Especially the last two years Pepperminds knew a large degrease of these employees. 284 employees have stopped working for Pepperminds over the last two years. Because of this degrease, Pepperminds wishes to gain insights …

The loss of biodiversity is a worldwide problem caused by over exploitation of natural resources, pollution, introduction of invasive species and other problems, human induced. The Netherlands is working on strengthening its natural environment boosting social and economic wellbeing. In Southwest Drenthe, …

This thesis is written for Kwekerij De Vesting to determine to what extent a brand of zucchinis can be successful within the Dutch market. Kwekerij De Vesting started to grow zucchinis without any knowledge of the Dutch market in February 2015. This research assesses the needs and desires of the potential …

This marketing plan is written for Big in Japan. Big in Japan is a clothing store based in the eastside of Amsterdam. Big in Japan brings a carefully selected range of fashion and lifestyle brands to an accessible level, not only focusing online but also with a unique store concept, outside the city …

This report shows the online customer journey of Hotel van Oranje. It finds that there are negative touch points with the younger generation and it is leading to customer dissatisfaction of the website. Key recommendations are:  A new responsive website for Hotel van Oranje  Monitoring the touchpoints …

“How can AUP IT change their business model, from “project based” to “based on managed services”, to generate better results in the future?”. The managed services business model will uncover more opportunities in the future and ensures the business to stay relevant in the market. Innovation and differentiation …

E-grocery is a worldwide phenomenon and can provide companies new revenues and value-producing opportunities. It is becoming a race where companies strive to gain first-mover advantages. But e-grocery is also facing several challenges, which can be extended to Baltic market, due to the fact that the …

Insufficient evaluation of NUTS 2 regions of the European Union based on the GDP per capita in PPS as an indicator determining the accessibility to European Structural Funds has led to introduction a new eligibility criteria of NUTS 2 regions of the European Union with an emphasis on the regions of capital …