This marketing plan is written for Big in Japan. Big in Japan is a clothing store based in the eastside of Amsterdam. Big in Japan brings a carefully selected range of fashion and lifestyle brands to an accessible level, not only focusing online but also with a unique store concept, outside the city …

Samenvatting In 2012 presenteerde Hogeschool Inholland de notitie ‘Presteren in verbinding’, waarin een aantal prestatieafspraken waren opgenomen met de toenmalige staatssecretaris van Onderwijs, Cultuur en Wetenschap. Een van die afspraken richtte zich specifiek op vwo’ers, en het ontwikkelen van een …

Entrepreneurship is often used as a synonym for starting up a new business. Existing SMEs — from purchasing to succession — are all too often left out of the picture. This booklet tells the stories of those involved in handing over their businesses to the next generation. It’s an honest and straightforward …

From the article: Innovation project leaders have the challenging role of guiding their team by managing four intertwined processes: developing content, meeting project constraints, stimulating creativity, and guiding group dynamics. This article investigates the role narratives play in leading an innovation …

This research was created as a contribution to the internationalization strategy of RAI Amsterdam. The company wants to bring more international conferences, and exhibitions to Amsterdam. One of the objectives of this strategy is to create an ‘international standard’, which complies with the basic services, …

How can ST. by Olcay Gulsen become commercially successful in Hong Kong within two years? This question is the central research question in this final paper and reflects the ambition of ST. to become a big retail player in the fashion market of Hong Kong. ST. Studio (previously called Supertrash) is a …

In January 2016, several newspapers reported on the sexual assault of women at Dom Square in Cologne. The aim of this study was to find out, whether the sexual assaults that occurred in Cologne in 2015 were the result of facts or framing. The scope of this research is based on 87 letters to the editor, …

Due to the challenges produced by the individualisation of society and the flexibilisation of employment relationships, universities are increasingly investing in career guidance. Managers, however, have little or no vision regarding guidance and counselling. In this article we make a plea for an approach …

In response to a rapidly changing, increasingly insecure and complex labor market, career counselors and researchers are developing methods that can meet the needs of individuals who would navigate this new terrain. In the last two or three decades, narrative career counseling practices (Cochran, 1997; …

In the first half of the 20th century, the individual life course was largely determined by ‘standard biographies’ (Du Bois-Reymond, 1998; Meijers & Wesselingh, 1999) whereby identity – the story individuals tell themselves and share with others about the meaning of their lives (Meijers & Lengelle, …