The book covers all aspects of marketing in 12 steps to write a marketingplan. In this second edition sustainability is added as a 'normal' part of marketing throughout the whole process. Also digitalization is integrated.

Kahramanmaraş Earthquake Sequence of 6th of February is the deadliest earthquake that happened in Turkey in the era of instrumental seismology, claiming more than 55 thousand lives and leaving torn down cities and towns behind. More than 450 km long lateral strike-slip fault ruptured during these catastrophic …

Het lectoraat, als opdrachtgever, heeft verzocht om de ontwikkeling van een tool of instrument dat jongeren bewust maakt van de complexe maatschappelijke uitdagingen die gepaard gaan met synthetische drugs. Hier kwam het volgende doel uit voort: ‘Het bevorderen van een diepergaande connectie tussen studenten, …

While digitalisation requires facilities management (FM) organisations to change at an increasing rate, little is known about the mechanisms that create ownership and enable individuals to implement changes in everyday FM practice. In this study, these mechanisms are explored from a stewardship perspective. …

Voor leerlingen met een autismespectrumstoornis (ASS) die substantiële ondersteuning nodig hebben, is passend onderwijs lastig te realiseren. Deze leerlingen kunnen problemen laten zien in hun betrokkenheid bij de leertaak, wat gerelateerd is aan lage schoolprestaties en voortijdige uitval. Ze hebben …

PURPOSE: The aim of this study was to determine changes in physical activity, nutrition, sleep behaviour and body composition in wheelchair users with a chronic disability after 12 weeks of using the WHEELS mHealth application (app). METHODS: A 12-week pre-post intervention study was performed, starting …

Understanding the actions of others is important for predicting whether their intentions are honest or deceitful. Common-coding theory [Prinz, W. (1997). Perception and action planning. European Journal of Cognitive Psychology, 9(2), 129-154. https://doi.org/10.1080/713752551] suggests that the capability …

We designed a wine recommendation robot and deployed it in a small supermarket. In a study aimed to evaluate our design we found that people with no intent to buy wine were interacting with the robot rather than the intended audience of wine-buying customers. Behavioural data, moreover, suggests a very …

This study presents a detailed buckling analysis of laminated composites reinforced by multi-walled carbon nanotube (MWCNT) inclusions using a multiscale computational framework. It combines multiple analytical and computational techniques to assess the performance of these composites under varying hygro-thermo-mechanical …

This study aims to provide an in-depth characterization of the intelligent behaviour exhibited by structures fabricated using fused deposition modelling (FDM) printing technology. The primary objective is to understand the variability in the shape-morphing behaviour of additively manufactured PLA structures. …