Critical materials are economically important raw materials with high supply risk. They are widely used in electronic components, batteries, sensors and drone-related systems. For Europe, access to these materials is a strategic issue because many of them are not sufficiently available within the European …

The wedding industry in Vietnam is undergoing significant changes due to globalization, social media, and international wedding trends. Meanwhile, traditional cultural values ​​and family expectations continue to play a crucial role in the decision-making process of young couples. This study aims to …

Medisol is a major European company that sells Automated External Defibrillators (AEDs). The company is aiming to grow its business in Spain by increasing direct sales to private customers (B2C). Although awareness of AEDs is rising in Spain and the legal framework supports their use, actual purchases …

This thesis explores why many people still hesitate to buy second-hand fashion, even though they care about sustainability. While the second-hand market is growing fast and expected to take up 10% of the global fashion market by 2025, many consumers still prefer to buy new clothes. This research looks …

This research examines the causes of resident outmigration from Venice and explores strategies to reattract former residents and make the city more livable for its local population. The objective is to determine how challenges derived from overtourism, such as housing shortages and infrastructure strains, …

This dissertation's primary objective is to analyze the lack of gender-balanced parliaments within the European Union. Worldwide, women continue to be highly underrepresented in the legislature, and only five countries globally have reached gender parity in parliaments. The European Union offers comprehensive …

Plant-based cheese has become popular due to health, environment, and ethical reasons. A study among Dutch consumers showed that most respondents have never tried plant-based cheese, but younger people are more willing to try it. The main motives for trying plant-based cheese were animal welfare and …

Despite the fact that the AdTech industry is experiencing continuous growth, losing deals in the sales process is a major challenge for Clearcode, impacting their revenue and growth potential. The main issue to be handled is customers who choose not to work with the company at all. That kind of lost …

This research justification aims at explaining the importance of the local customers for Bvlgari, Place Vendôme and how to recruit and retain them. The luxury industry is very competitive and the business needs to face a stiff competition. Innovation and development are keys and therefore, the shop needs …

Balance deficits play a major role in patients who have suffered strokes. It is estimated that 30% of patients cannot walk independently 6 months post-stroke, usually caused by impaired standing balance due to hemiplegia or hemiparesis that is experienced. Balance as a whole is a key factor when it comes …