With the EU struggling to maintain itself, it is highly relevant to look into the drive for and original vision on European unification of its principal architect, Robert Schuman, then French Minister of Foreign Affairs. The Schuman Declaration (1950) gave birth to the EU and procured the longest period …

Cross-border crime is a phenomenon that goes hand-in-hand with the abolishment of border controls in the Schengen zone and requires an international action plan. Warmerdam states that organized crime groups operate in networks and maintain close relations with each other to distribute their goods worldwide …

Academy of the People is a project which ran from December 2012 to June 2013, in which students from Minerva Art Academy in Groningen developed critical site-specific artworks in the social environments of their research interests: in primary schools,religious centres and even police stations. In each …

Purpose: To facilitate the design of viable business models by proposing a novel business model design framework for viability. Design: A design science research method is adopted to develop a business model design framework for viability. The business model design framework for viability is demonstrated …

About this publication: What is the correlation among the creative industries, creative industry policies, new media paradigms and capitalism as colonial relations of dominance? What is the role of these industries in the prioritization of the interests of capital at the expense of those of society and …

There is an ongoing social debate concerning Dutch primary school design related to persistent physical environmental problems such as poor indoor quality and inflexible spatial elements. Increasing complexity and building construction process failures, as well as inexperienced school principals, also …

Technology and architectural solutions are needed as a means of support in future nursing homes. This study investigated how various monodisciplinary groups of stakeholders from healthcare and technology envision the nursing home of the future and which elements are necessary for its creation. Moreover, …

This report is created for advertising agencies that are looking for ways to reach the 50+ consumer by means of the marketing communication technique: branded content. The report contains information about the implementation of branded content as integrated part of the marketing communication strategy …

Until a decade ago, Dutch beachwear brand Beachlife had a strong position in the Dutch marketplace, however, in the past years their market share decreased. Beachlife became less visible and less known to the target group. Brand awareness has been acknowledged to be an essential aspect of marketing and …

The owners of Restaurant Opium are using several types of media to communicate to their audience. Right now they do not know how they can use social media. Social media is a very popular marketing tool for businesses. For restaurants it is especially useful as it can be used to engage customers and to …