In today’s retail landscape, in-store technology is rapidly transforming how consumers interact with physical stores (Grewal et al., 2023). One such innovation is the interactive kiosk, which is an in-store, digital, self-service system employing hardware such as a computer, tablet or larger touchbased …

This paper was written to explore the representation of Roma people in video games, with a focus on how environmental storytelling can be used as a tool to create inclusion. The paper begins by analyzing concepts such as the stereotypes of why people use them and how to create authentic representation, …

This thesis explores the development of an interactive digital brand platform for TRIMM, a B2B digital marketing agency. The main problem of the assignment was the lack of a centralized, unified and user-friendly system for accessing brand guidelines and assets. This led to inconsistency in branding …

Repurpose is becoming more popular as a circularity strategy. This circularity strategy is specifically promising in the case of furniture. One of the challenges of upscaling repurpose is the negative consumer perception of repurposed products. Studies up to date pertain to consumer perception of refurbished …

Metropolitan Cebu, the third largest agglomeration in the Philippines with a population of approximately 3 million, faces significant challenges in managing domestic wastewater and solid waste. This mismanagement has led to the pollution of its water bodies, including the Mahiga Creek and the Butuanon …

This three-wave study examined relationships between preservice teachers’ diversity-related stress, teaching self-efficacy (TSE), and intentions to leave the profession. Participants (N = 386) from four Dutch teacher training programs completed surveys on diversity-related stress, intentions to leave, …

In today’s dynamic business landscape, the continuous development of employee skills is an important driver for innovation and performance in the workplace. However, employee skillsets are often inadequate, posing a challenge for organisational innovativeness and performance. Although concepts and instruments …

Attack surfaces are increasing as products are increasingly more connected. This has been acknowledged by the European Commission in their Europe: fit for the digital age strategy and in recent legislative proposals. Most importantly, the proposed Cyber Resilience Act (CRA) sets minimum cybersecurity …

Biodiversity loss is accelerating at an alarming rate, posing significant challenges for sustainability, yet it remains inadequately addressed in business management education. Current sustainability pedagogies in business schools are predominantly anthropocentric, overlooking the biodiversity and extinction …

This research justification discusses how YourSurprise, a personalised gift company, can improve its paid social media performance by implementing more efficient messaging and content formats. The business has historically concentrated on campaigns that increase conversions, but it is currently moving …