Humans use metaphors in thinking. Most metaphors are visual. In processing information stimuli the mind depends partly on visual codes. Information is processed and stored through two channels: one for non-verbal information and another for verbal information. The two different areas of information in …

Trade shows offer a platform for exploring new markets, discussing problems, spotting trends and increasing brand awareness. They are an essential part for the communication mix, the product mix, and the distribution mix. After a trade show, the company’s leads are often not managed effectively. This …

Poster presented at EFYE 2018. Strengthening the wellbeing of students is an increasingly important approach of the development of students’ social, emotional and academic skills. Personal wellbeing motivates, among other things, students to learn and increases academic involvement and performance accordingly …

Higher education is tasked with preparing students for a culturally diverse and globalizing world. Additionally, western nations have an increasingly diverse student population and know the success of their students will depend in part on being able to navigate diversity. There is therefore good reason …

I was somewhat surprized with the fog in Groningen upon my arrival. This is not the fog that covers the beautiful landscapes of the northern Netherlands in the evening and in the early morning. No… It is the fog that obscures the real aspects of the earthquake problem in the region and is crystallised …

This article argues for an updated theoretical framework in fashion studies. It proposes that perspectives emphasizing the social role and the technological nature of dress should be considered complementary, and that their joint application can contribute to new understandings of fashion history. Employing …

All over the world, objects are increasingly connected in networks such as the Industrial Internet of Things. Interconnections, intercommunications and interactions are driving the development of an entirely new whole in the form of the Industrial Internet of Things. Communication and interaction are …

In order to achieve more impact and efficiency on the route towards a circular economy, new business models are introduced in the value chain of construction. It is suggested that lease and performance contracts will stimulate producers to improve quality and lifetime of building products, thereby ameliorating …

In November 2017, 'Artistic Research in the North' presented the exhibition 'Dwell, Act, Transform' and the symposium 'Thought Things'. Researchers from Minerva Art Academy and the University of Groningen, together with international guests like Tim Ingold, approached artistic research as a form of research …

Commissioned by the fs Agency for one of her brands, Rosti Mepal, a quantitative research has been conducted into the behavior and demands on social media of the target group. This research was necessary because little is known about how the target group is best approached through social media. Based …