This thesis explores how food-related content on social media platforms like TikTok and Instagram influences the dietary behaviour of Dutch adolescents aged 15–18. Using both survey data and a focus group, the study reveals that emotionally engaging content, influencer promotions, and viral trends significantly …

The hospitality industry is known as one of the fields with highest levels of burnout due to heavy emotional labour, understaffing, frequent overtime and insufficent support. Concerningly, the youngest cohort in the workforce so far - Gen Z - showcases higher levels of burnout compared to previous generations. …

What I discovered is an imbalance between the three core components of well-being: mental, social, and physical. While well-being has become increasingly important, especially among the new generation after the pandemic, hotels still tend to prioritise physical services, often neglecting the mental and …

lorio, the newly opened restaurant at The Charles Hotel in Munich, is currently faced with the challenge of not meeting its targeted average spend per guest. As a result of a drastic reduction in seating capacity – from 35 to 16 tables – due to a complete restaurant design, management is under pressure …

As sustainable practices become increasingly important in consumer markets, brands are integrating upcycled ingredients into personal care products. However, consumer acceptance of these products is not guaranteed and often depends on psychological factors such as trust, perceived quality, and associations …

Skotel, an USP (unique selling point) of Hotelschool The Hague has existed since the start of Campus The Hague and the concept did not change. However, every generation is different and experiences things differently, such as living at Skotel. Is Skotel still (socially) safe and inclusive? How could …

This research project investigates the design and feasibility of a hotel concept located in Zanzibar Ferry Development Company's Passenger and Roll-on/Roll-off Ferry Terminal using four key dimensions: external, entrepreneurial, financial, and operational.

This research explores how government policy can support the development of sustainable workforces by addressing zero-hour contracts, with a focus on existing literature, restaurants in Amsterdam, and experts on the topic. A sustainable workforce is defined as one that supports employee wellbeing, job …

How to increase staff engagement and retention within a business.

This paper investigates Giggle's strategic growth into Southern Europe, with a focus on Italy as a pilot market. Through a review of the literature, stakeholder interviews, and user surveys, it presents a legally compliant, scalable market entry strategy. Key findings indicate Rome's preparation for …