Coca-Cola European Partners Netherlands (hereafter: CCEP-NL) launched a website called the Coca-Cola Club (hereafter: the Club) at the start of January, 2019. This website was meant to help CCEP-NL sell more products to businesses who buy below 2.500 liters of Coca-Cola products on a yearly basis. In …

Social media are increasingly populated with brand messages that are linked to timely events, a practice that is also known as real-time marketing (RTM). In this study, we examine whether RTM is an effective strategy to boost sharing behaviour, and if so, what moment- and content-related characteristics …

Twitter timelines are increasingly populated with brand tweets that are linked to public events, a practice that is also known as real-time marketing (RTM). In two studies, we examine whether RTM is an effective strategy to boost sharing behavior, and if so, what event- and content-related characteristics …

Consumers currently place increasing importance on the values that companies represent. Modern values such as transparency, benevolence to society, sustainability and fairness are becoming more relevant, as noted by many major consulting firms among which are Nielsen (2013), the World Federation of Advertisers …

Traditionally, most cleaning activities take place in the evening or during nighttime. In the Netherlands, day-time cleaning is becoming increasingly popular. It is however unknown how day-time cleaning affects perceptions and satisfaction of end-users. An experimental field study was conducted on trains …

Purpose: To present a new Value Adding Management model in order to support decision makers in identifying appropriate interventions to add value to the organisation, to manage its implementation, and to measure the output and outcomes. Theory: The paper builds on value adding management theories and …

Catalogue for the exhibition "Crustumerium. Death and Afterlife at the Gates of Rome"

Purpose - This paper aims to establish the profile of an excellent facility manager in The Netherlands.Design/methodology/approach − As part of a large-scale study on profiles of excellent professionals, a study was carried out to find the key characteristics of an excellent facility manager. Three panel …

Purpose: This field study analyses the quality of the actual thermal comfort and indoor air quality in Dutch office buildings. A linear regression analysis was used to determine how much these variables and demographic variables influenced the perceived thermal comfort of office workers. Approach: Data …

Purpose Palliative care improves quality of life of patients and relatives facing life-threatening illnesses; it places their needs central (WHO, 2015). It is however unknown if facility design in Dutch hospice care facilities fulfils these needs. This paper aims to establish if services and spaces of …