This research report presents the development of a 5- to 7-day incentive program in Bulgaria for World Synergy Travel (WST), a leading tour operator and a provider of leisure travel programs in the country. It also underscores the growing interest in incentive travel and the potential for Bulgaria, an …

The study conducted in this report was carried out at TGW Ibérica as part of a graduation internship, with the goal to improve the palletization process in the outbound area of "Client A," one of the world’s largest textile companies. The current situation of a client's palletizing process is that it …

Cold spray is an emerging technology that shows great promise for the repair of civil aircraft components. However, certification of such repairs requires a comprehensive evaluation of repair performance, including a detailed assessment of repair strength and the associated failure mechanisms. The present …

This report documents the progress and interim outcomes of Work Package 1.1 within the Cool Cities project under the Interreg North Sea Region programme. WP1.1 focuses on developing Local Context Summary Memos for each partner city, providing a shared evidence base on urban heat risks, vulnerabilities, …

Purpose This study aims to investigate the impact of Generative AI (GAI)-produced marketing communication on consumer trust and behavioural intentions, particularly purchase intention. This study explores how GAI’s anthropomorphism and transparency influence these outcomes. The findings aim to expand …

This research aims to evaluate the potential of using natural dyes to achieve black on cotton and viscose fabrics. The objective is to find a more sustainable alternative to traditional synthetic dyes for fashion designers. This is achieved through testing dye recipes, color visual and RGB value analysis, …

The Use of K-pop Idols as Trend Forecasting Tools This thesis explores how K-pop idols and their fan communities co-create fashion trends, and how brands can leverage this dynamic as a forecasting tool. As traditional trend cycles become outdated in the fast-paced digital age, K-pop offers a real-time, …

Influencer marketing has become a key element of modern brand communication. More and more companies rely on influencers to reach consumers on an emotional level. But how do individuals with different personality traits respond to such content – and how does this affect their purchasing behavior? This …

This research investigates how fashion brands can authentically engage Generation Z through co-creation practices that enable meaningful product customization. Survey results revealed that while 78% of respondents expressed strong interest in customization, only 24.4% had followed through with a purchase, …

This research investigates how Industry 5.0 technologies, namely blockchain, the Internet of Things (IoT), and artificial intelligence (AI), can enhance transparency and accountability in ethical sourcing and labor practices within the textile and apparel industry. With the European Union preparing to …