The wedding industry in Vietnam is undergoing significant changes due to globalization, social media, and international wedding trends. Meanwhile, traditional cultural values ​​and family expectations continue to play a crucial role in the decision-making process of young couples. This study aims to …

This paper examines the complex relationship between tattooing and tourism, questioning whether the global spread of indigenous tattoo practices represents cultural appreciation or appropriation. Focusing on Polynesian traditions, particularly Māori tāmoko and Samoan tatau, the study explore show these …

This thesis investigates the restoration and structural reinforcement of a historically protected 19th-century residential building on the island of Hydra, Greece. Undertaken within the strict constraints of Greek heritage law (ΦΕΚ 594Δ/1978), the project aims to enhance structural safety and environmental …

This thesis investigates how dynamic capabilities and their underlying microfoundations enable manufacturers to implement digital servitization as a means for circular business model innovation. Digital servitization and circular business model innovation are both gaining traction in the manufacturing …

This paper was written to explore the representation of Roma people in video games, with a focus on how environmental storytelling can be used as a tool to create inclusion. The paper begins by analyzing concepts such as the stereotypes of why people use them and how to create authentic representation, …

The route along the Eems, the river flowing outwards from the old water- and city gate of Amersfoort, has become a new destination within the city, with a cultural and commercial center, makers places and transformed old factories. To continue this route, the site of a waste collecting plant is opened …

This research report presents the development of a 5- to 7-day incentive program in Bulgaria for World Synergy Travel (WST), a leading tour operator and a provider of leisure travel programs in the country. It also underscores the growing interest in incentive travel and the potential for Bulgaria, an …

The Use of K-pop Idols as Trend Forecasting Tools This thesis explores how K-pop idols and their fan communities co-create fashion trends, and how brands can leverage this dynamic as a forecasting tool. As traditional trend cycles become outdated in the fast-paced digital age, K-pop offers a real-time, …

This thesis explores why many people still hesitate to buy second-hand fashion, even though they care about sustainability. While the second-hand market is growing fast and expected to take up 10% of the global fashion market by 2025, many consumers still prefer to buy new clothes. This research looks …

This thesis explores how independent editorial formats—specifically “Ich will nicht nach Berlin”— can be used to challenge dominant perceptions of urban spaces and resist the cultural narratives that often accompany gentrification. Using the Ruhrgebiet in Germany as a case study, the project takes the …