From a knowledge (management) perspective, behaviour is identified as the consequence of an individual's knowledge (Jorna, 2006). In other words, a change of behaviour requires that an individual changes his knowledge. Innovation brings about the necessity for an individual to change his current knowledge, …

Creating adaptive systems becomes increasingly attractive in the context of specific groups of users, such as agricultural users. This group of users seems to differ with respect to information processing, knowledge management and learning styles. In this work we aim to offer directions toward increasing …

Although previous research programs have yielded valuable knowledge that can help sugar beet growers to innovate farming processes, actual transfer of this knowledge to the growers so far is lacking. Currents ways of knowledge transfer do not match learning styles, personal traits or the social environment …

Redesigning IT systems for specific user groups encompasses a lot of effort with respect to analysing and understanding user behaviour. The goal of this paper is to provide insights into patterns of behaviour of agricultural users, during the usage of a decision support system called OPTIRas (TM). This …

Purpose - The purpose of this paper is to propose a fundamentally new extension of the marketing paradigm. This is theoretically and practically necessary since in the authors' view there is an insufficient balance between customer and brand thinking. Design/methodology/approach - While the marketing …

Designing and personalising systems for specific user groups encompasses a lot of effort with respect to analysing and understanding user behaviour. The goal of our paper is to provide a new methodology for determining navigational patterns of behaviour of specific user groups. We consider agricultural …

Within the framework of Agrobiokon an internet application was developed allowing potato growers a simple evaluation of their potato late blight control strategy. The goal of developing this application was to confront the perception of growers regarding the protection level of their crops with an independent …