This final project assignment was provided by Stana.nl and Dosha Praktijk. Stana.nl is responsible for all marketing activities of Dosha Praktijk, an Ayurveda practice located in Amersfoort and The Hague. The aim of the research is to increase product awareness on Ayurveda health travels. In order to …

The thesis project has been carried out for THUAS’ research group Change Management. The problem stated in an initial briefing was a lack of study success. As the client expected student information to play a key role in solving it, the following research objective has been defined: Develop a communication …

Cordaid, one of the biggest development organisations in the Netherlands, works on several topics to reduce poverty all over the world. One particular topic is Urban Matters that designs smart solutions for slums. Cordaid Urban Matters has given the assignment to conduct research regarding successful …

Victoria's Secret is the leading specialty retailer of lingerie and beauty products. This brand is dominating the world with body fashion, fragrances and cosmetics. In addition, Victoria’s Secret is also globally recognized for their supermodels and world-famous fashion shows. There are more than 1,000 …

This marketing plan examines how JD Wetherspoon plc. could be successful in the Hague concerning the opening and running of a Wetherspoon pub. The research has been based on an extensive analysis of the buying behavior of several segments and on the examination of relevant external factors, such as main …

Nowadays, sustainable development is considered as an important topic in the policy of organizations. Duurzame Bruiloft is a one-man business that organizes sustainable weddings, which helps to reduce co2 emission. Duurzame Bruiloft operates in the Netherlands, but wants to enlarge its market to the …

This marketing communication plan will provide a research in order to reposition the Travel & Languages program as a part of the company Travel Active. Travel Active's program requires a repositioning because there exists a severe competition in the market of studying languages abroad. Due to the fact …

Patients who suffer with schizophrenia haven’t got enough skills to deal with stress. The change on a psychosis increases by stress. Within the forensic psychiatry there hasn’t been much research to stress management training for patients with psychotic problems. Hence came the question for effect measurement …

Vero Moda is one of the first brands that launched within the Bestseller retailer. It was launched in 1989 to fulfil a need for good quality and on-trend clothing at affordable prices. Today it is one of Europe's largest clothing brands for fashion-conscious, young women. Vero Moda has more than 1,000 …

The purpose of this research is to provide an advice for FrieslandCampina whether it is feasible to expand its activities to the emerging market Brazil. Therefore the research question of this report is as follows: "Is it feasible for FrieslandCampina to expand its activities to the emerging market Brazil …