Inducement This research is written for CBTC. CBTC is a trading company which will soon expand their business with an online flower shop. The online flower shop will be a new competitor in the online floral industry of Shanghai. In order to succeed, CBTC wants to gain a strong and distinct market …

The digitalisation of our society is moving fast. Consumers seem to adjust their needs to this growing digitalisation, but multiple companies have trouble keeping up with the pace. One of these companies is Indola, an international brand that sells hair products such as hair colouring and shampoos for …

Decos Mobile Solutions BV is one of the subsidiaries of Decos Technology Group, located in Noordwijk, The Netherlands. Decos Mobile Solutions BV offers a fleet management system called ‘Cartracker’. These systems, in the form of black boxes (hardware), are installed in vehicles of organizational fleets. …

This research paper is conducted in association with Gamebasics to identify the effects of Social media marketing activities of OSM, and to evaluate the influence of those marketing activities on customer equity and purchase intention. Gamebasics is the game developer behind Online Soccer Manager, one …

This research is done on behalf of the company Fudura, which is, as a commercially operating organisation, part of the Enexis Group. Fudura is a nationwide organisation operating on the Dutch energy market, especially in the provinces of Groningen, Drenthe, Overijssel, Noord-Brabant, and Limburg. As …

Dutch Greenfields is een organisatie die zich richt op educatie middels online dienstverlening. Zij richten zich daarbij op startende ondernemers die willen ondernemen in de online wereld. De markt voor e-learning ziet een groei van 12% per jaar in West-Europa. Daarnaast is er een groeiende populariteit …

In juni 2016 heeft het Britse volk gestemd in een referendum om de Europese Unie (EU) te verlaten. Dit wordt de Brexit genoemd. De Brexit zal gevolgen hebben voor de handels- en politieke relatie tussen de EU en Groot-Brittannië. Er vier scenario’s mogelijk als uitkomst van de Brexit onderhandelingen. …

Dutch Flower Group (DFG) is een overkoepelende organisatie waar ongeveer 30 bedrijven onder vallen. Elke organisatie heeft een eigen directie, focus op de markt en klantenkring. Binnen de organisaties van DFG ervaart men een toename van uitstroom van medewerkers die de organisatie vrijwillig verlaten. …

Advertising clutter is a problem for advertisers. Nowadays print advertisements compete with online personalised advertisements for attention. Personalised ads are more likely to gain and hold the attention, print advertisements have to adopt a different strategy (Bang & Wojdynski, 2016). One way …

This thesis was written for Defence for Children -ECPAT and Better Care Network. The thesis researches in what way Dutch voluntourists can be influenced using communication through an online tool.  The advice report gives a clear indication of what should be used (communication wise) to influence potential …