In this report, the topic of loyalty programs in a franchise business model will be discussed with the analysis focusing on the situation at Mexx International. Currently, there is one centrally run program, Mexx Connect, in the company's most important markets in Western Europe. However, in Region 3 …

The European Union (EU), although a prosperous and economically developed area, has been marked by substantial regional imbalances and great economic inequalities. The continuing existence of economic and social disparities between "central" and "peripheral" regions within the Union MS's will eventually …

The Franco-German relationship has always been very prominent in European politics and currently still is. These two states that started out as enemies in post-war Europe, gradually managed to come together and form a partnership. This dissertation seeks to examine during which main events in European …

Afstudeerscriptie naar de haalbaarheid en baten van multifunctionele kunstgrasvelden op wedstrijdniveau.

Piracy off the Horn of Africa has become an increasingly salient international issue. The phenomenon of piracy has been forbidden by (international) law since centuries and has taken different forms throughout history. Nowadays piracy is still present in every corner of the world, especially in poor, …

This report contains market research, an external analysis and a marketing mix for the company Le Credit Sportif. This company develops electronic cash desks and payment systems exclusively designed for canteens of sports clubs. This simple system provides everybody who works in the canteens of these …