Recently, a new marketing trend has entered the market. This new software is called marketing automation. It consists of using different marketing tools put together and thereby aiming to collect and analyse all data from an input database. Marketing automation provides organizations the opportunity …

Concept The goal of the worksop/tutorial is to introduce participants to the fundamentals of Procedural Content Generation (PCG) based on generative grammars, have them experience an example of such a system first-hand, and discuss the potential of this approach for various areas of procedural content …

Current many changes are taking place in the elderly care: care is changing from supply-oriented to demand driven, problems have to be more serious than previously to get a placement in a nursing home, furthermore the demand for heavier care will increase due to ageing. The aim of this study is to acquire …

This research is performed to get an insight view in what dressage riders at novice B and L level intended to do with rein riding aids and what kind of rein riding aids they are actually give. The main question of this research is ‘What are the intentions compared to the execution of rein riding aids …

During the recent FMANZ Summit in Auckland we discussed the role of innovative suppliers and green procurement. Our one-hour workshop with 20-odd FMANZ professionals and managers started with the notion that we live in turbulent times with lots of changes (Rotmans e.a., 2012).

Due to their high adaptability and opportunistic predation behaviour feral cats have a great impact on worldwide bird biodiversity in particular on islands. However not much is known about their actual behaviour and time budget, as direct behavioural observations often are difficult regarding free-ranging …

Background: The importance of medical education research in Saudi Arabia has been acknowledged increasingly and a lot of concepts used have been derived from the Western world. The question arises, however, whether Western concepts and questionnaires are transferable to societies with different cultures. …

“If you do what you always did, you will get what you always got.” Evert Bisschop Boele challenges this idea and thinks about new audiences for music in changing times. Evert is Professor (‘lector’) of New Audiences at the Prince Claus Conservatoire, Hanze University of Applied Sciences, Groningen in …

In 2013 the Centre of Applied Labour Market Research (Kenniscentrum Arbeid, KCA) has developed a method for data collection to get an insight in employer’s future demand for staff. The method is developed to contribute to solve an action problem in the Eemsdelta region. Despite indications of a threat …

The goal of this book is to provide useful information to companies that do business in China, or that are considering doing so. We chose to apply a marketing perspective. Marketing, by definition, mediates between the customer and the brand (or the organization hosting the brand, figure 1) (Alsem, Kostelijk, …