De sterke groei van b2b, b2c en c2c e-commerce zorgt echter voor nieuwe problemen op logistiek vlak. De straten worden drukker door rondrijdende bestelauto’s, er is meer vervuiling, verkeersonveiligheid en geluidsoverlast. E-commerce zorgt voor meer leveringen in steden, en dat onder grote tijdsdruk. …

This research assesses how neuromarketing might offer a suitable marketing method for Loyalty Makers. It does so by examining what neuromarketing consists of and how it can be used. Especially, it is investigated what techniques and tactics exist in the field of neuromarketing and to what extent they …

Decos Mobile Solutions BV is one of the subsidiaries of Decos Technology Group, located in Noordwijk, The Netherlands. Decos Mobile Solutions BV offers a fleet management system called ‘Cartracker’. These systems, in the form of black boxes (hardware), are installed in vehicles of organizational fleets. …

Windrecht is a B2B lead generation office that connects clients to potential clients. At the moment Windrecht uses cold calling as the only way to obtain new clients. Windrecht does not use online channels, in order to obtain new clients. Besides, all the current clients came from the social network …

Tax evasion, delayed trains & untidy death seem to be parts of our daily lives. But what about the digitalisation dragons? Will they wipe away B2B sales and procurement as we know it, our will we see a more nuanced picture? The first Part on this topic so far has attracted 3700+ readers at our PSF website. …

We hear about disruptive technologies and live in a VUCA world (Volatile, Uncertain, Complex, and Ambiguous). New technologies will change business models as they have always done. However the four VUCA factors have varying impacts on business “which defies confident diagnosis and befuddles executives” …

Much has been written on differences and similarities of B2B sales and procurement professionals. Sometimes these two types seem to come from two different planets, but then we hear talk of synergies and the need to cooperate more closely. Let’s first discuss the “Women Are from Venus; Men Are from Mars” …

In opdracht van Saxion University of Applied Sciences en Apollo Vredestein B.V. is onderzoek gedaan naar de wijze waarop Apollo Vredestein invulling moet geven aan de positionering van haar B2B-platform. Dit moet leiden tot een omzetgroei van 20 procent door stijging van de ordergroottes en stijging …

Introduction This thesis examines the effectiveness of marketing strategies and marketing activities, commissioned by Crossphase. Crossphase is active on a business-to-business (B2B) market and focuses on Fortune 500 companies. The use of cold-calling is a strenuous and often lenghty sales process which …

Een onderzoek naar de meest effectieve en efficiente communicatiestrategie voor een startend communicatie- en mediabureau, dat zich richt op storytelling in de regio Arnhem. Klantwaarden en het B2B beslissingsproces vormden de basis van dit onderzoek.