When preparing students for the industry’s global context, publishing degrees aim to provide them with experience of cooperating and doing business with colleagues internationally. In order to achieve this, Oxford Brookes University and Amsterdam University of Applied Sciences have designed a module …

In a recent official statement, Google highlighted the negative effects of fake reviews on review websites and specifically requested companies not to buy and users not to accept payments to provide fake reviews (Google, 2019). Also, governmental authorities started acting against organisations that …

Like a marker pen on a map, the Covid-19 pandemic drastically highlighted the persisting existence of borders that used to play an ever decreasing role in people´s perception and behavior over the last decades. Yes, inner European borders are open in normal times. Yes, people, goods, services and ideas …

Framewell is a handcrafted framing company that wished to improve their customer 's impression of the quality and trust levels of the brand. This project focused on creating an effective visual identity conveying the brand 's personality, a sense of high-quality, and the company 's trustworthiness. Based …

Today, online business offerings are seemingly increasing in popularity in response to consumer demands, reflecting on e-commerce developments. In relation to e-commerce and online service important factors identified in literature include design, customer service, security/privacy, and fulfillment. …

Sustainability has grown to be an important topic in wine-making in the past years and is now more relevant than ever, as the wine industry is experiencing a shift to a more environmental-friendly production of wine. The goal of this research was to identify the consumers’ preferences for the different …

The increasing global population is pushing companies to come up with alternative ways of production to meet the demand (Roser, 2013). The problem of feeding nearly 10 billion people in 2050 is described by the EAT Lancet commission and in order to meet the demand that comes with the growing number of …

Introduction: Effective teaching should demonstrate a match between what learners are intended to know and be able to do, the opportunities they receive to learn and practice, and how we assess for learning. In turn, this promotes more worthwhile and meaningful learning. The purpose of this paper is …

Supermarket discounts have many benefits, they prevent food waste and they can benefit the wallet of the consumer. However, when discount can tempt a consumer to make purchases, he would not have made were the discount not there, then the discount (even though good for the wallet) could have had a negative …