HBO Kennisbank

100 Resultaten

Sorteer op:

Unveiling the path to millenials hearts: "what are the most effective strategies for creating awareness among the millenials for hospitaltiy startups?

Isabelle Kirkels (Student); Fabian Fagel (Begeleider)

The following research project was designed to increase brand recognition and awareness for Lagerwal, a vibrant new beer garden and venue for cultural events located in Amsterdam North. Lagerwal wants to establish itself in Amsterdam's vibrant hospitality scene and aims to target millennials (23-35) …

2023Economie & ManagementBachelor

Brands, Values and Consumers. The importance of values in consumer behaviour

Ronald Voorn (Onderzoeker)

Values, representing higher abstract goals in life, receive increasing attention in branding literature and practice. However, understanding of how values drive consumer behavior is limited. This research contributes to a better understanding of the importance of values and value types in marketing communications …

2023Economie & ManagementProefschrift

Duurzaam gedrag

Wiekens, Carina

Presentatie voor de Werkveld advies commissie van Social Work.

2022-12-09AlgemeenConferentiebijdrage

Werken aan een economie die beter is dan groei

Dommerholt, Egbert

Egbert Dommeholt sprak als ‘degrowth professor’ in het Forum in Groningen als onderdeel van de actie van de gemeente tegen Black Friday.

2022-11-25AlgemeenConferentiebijdrage

Reducing meat consumption: The influence of life course transitions, barriers and enablers, and effective strategies according to young Dutch adults

van den Berg, Saskia W.; van den Brink, Annelien C.; Wagemakers, Annemarie; den Broeder, Lea (Lectoraat Gezondheid En Omgeving)

High consumption of animal-source foods, specifically meat, adversely affects human health and the environment. Dietary habits are shaped at younger ages and a reduction in meat consumption may be facilitated by the life course transitions in early adulthood, but studies are limited. This study among …

2022-09AlgemeenArtikel