'This research explored how emotionally intelligent leadership can foster inclusive workplaces for LGBTQIA+ Generation Z employees within the Dutch hospitality industry. Despite existing legal frameworks on Diversity, Equity, and Inclusion, LGBTQIA+ Gen Z employees continue to face exclusion, microaggressions, …

This research takes a deep dive into the complex and multidimensional relationship between vision, passion and business performance. Through a quantitative analysis the relationships between the variables are dissected. From there, a flexible and scalable model was made that can be integrated across …

The luxury real estate sector is a complex industry characterized by multiple factors. Hence, exclusivity, complex sales cycles, and, most importantly, the discerning expectations of high-net-worth individuals (HNWIs). Within Spain’s Costa del Sol, Drumelia Real Estate has established itself as a leading …

This report explores the environmental factors that influence food choices among adolescents in the Netherlands. Through a literature review and analysis of existing frameworks like the Theory of Planned Behaviour and the determinants of food choices, the research identifies key drivers such as economic …

This LYCar Project Report investigates how Treble, a small consultancy start-up based in Dubai, can strengthen its brand identity to improve visibility in the competitive Middle Eastern market. The research was conducted as part of a six-month internship at Treble and combines academic theory with practical …

This LYCar report investigates the effect of creative leadership manifestations—directive versus facilitative—on food waste (FW) reduction and employee satisfaction in a professional student-run kitchen at Hotelschool The Hague. Through a six-week quasi-experiment using Orbisk tracking and survey data, …

The report explores consumption barriers in the organic dairy category and identifies low consumer awareness of the benefits and added value as a main issue. Further, the proposed solution is a campaign aimed at educating and incentifying consumer though an engaging format that will address 4 key benefit …

This thesis examines how regenerative hospitality can be applied within the safari lodge sector in Southern Africa with a specific focus on community based tourism, conservation oriented value creation and long term livelihood development. The safari industry has traditionally operated through models …

This thesis explores how organizations can build stronger trust and transparency in AI-driven marketing. It examines customer concerns around data use, personalization, and algorithmic decision-making, and identifies practices that make AI more understandable, fair, and responsible. Through interviews …

Urban areas, particularly those surrounding universities, can present promising opportunities for small food businesses due to the high concentration of students seeking convenient and affordable lunch options. In Augsburg, Germany, Feinkost Glück, a family-run delicatessen and catering company, has …