Inducement This research is written for CBTC. CBTC is a trading company which will soon expand their business with an online flower shop. The online flower shop will be a new competitor in the online floral industry of Shanghai. In order to succeed, CBTC wants to gain a strong and distinct market …

Sportclub Exercise is a Sportclub in Voorburg, The Netherlands. Exercise has one location and about 1,500 active members. Exercise is a high-end gym competing with several other high-end gyms in Voorburg and its surrounding area. Aside from subscriptions for fitness and group lessons, Exercise also …

The waldrapp ibis (Geronticus eremita) is a colonial and monogamous bird species, which is classified as ‘Critically Endangered’ by the International Union for the Conservation of Nature. Due to the rapid decline of wild waldrapp ibises a European Endangered species Programme (EEP) has been set up as …

The digitalisation of our society is moving fast. Consumers seem to adjust their needs to this growing digitalisation, but multiple companies have trouble keeping up with the pace. One of these companies is Indola, an international brand that sells hair products such as hair colouring and shampoos for …

Characteristics of Next-generation E-commerce Urban WarehousesThe aim of this study is to identify the characteristics of next-generation urban warehousesrelated to the e-commerce supply chain. Logistic activities related to the delivery of onlineorders increasingly affect viability in urban environments …

The purpose of this research is to investigate the characteristics and the customer journey of couples in the USA who are interested in vow renewals. The study examines which promotion tools are the most suitable for this group at every stage in their customer journey by the use of five stages of a purchase …

Advertising clutter is a problem for advertisers. Nowadays print advertisements compete with online personalised advertisements for attention. Personalised ads are more likely to gain and hold the attention, print advertisements have to adopt a different strategy (Bang & Wojdynski, 2016). One way …

Windsor Plaza hotel is an international 5-star hotel chain across Asia, which has capital investment from Taiwan. Windsor Plaza hotels around the Asia have been facing unprecedented competition within the hospitality industry since hospitality has become the hottest trend attracting plenty of investment …

This study was conducted for Dutch Organic International Trade BV (DO-IT). This research provides an answer to the central question: “What factors are important for a successful visit of a customer brand website for existing customers in the Netherlands?” This study investigates the websites www.amaizin.nl …

Opdrachtnemers werken op basis van een opdrachtovereenkomst in de zin van artikel 7:400 BW voor hun opdrachtgever. In deze overeenkomst wordt het onderwerp vastgelegd, de specifieke opdracht waar de opdrachtnemer zich aan verbindt. In artikel 7:401 BW is een zorgplicht opgenomen die de opdrachtnemer …