This research explores how integrating gamification with AI-powered menu systems can influence consumer behavior toward more sustainable food choices in urban restaurants. Through a mixed-method experiment using two website prototypes, findings reveal that personalized AI suggestions and sustainability …

The hospitality industry is known as one of the fields with highest levels of burnout due to heavy emotional labour, understaffing, frequent overtime and insufficent support. Concerningly, the youngest cohort in the workforce so far - Gen Z - showcases higher levels of burnout compared to previous generations. …

What I discovered is an imbalance between the three core components of well-being: mental, social, and physical. While well-being has become increasingly important, especially among the new generation after the pandemic, hotels still tend to prioritise physical services, often neglecting the mental and …

The luxury real estate sector is a complex industry characterized by multiple factors. Hence, exclusivity, complex sales cycles, and, most importantly, the discerning expectations of high-net-worth individuals (HNWIs). Within Spain’s Costa del Sol, Drumelia Real Estate has established itself as a leading …

This report explores the environmental factors that influence food choices among adolescents in the Netherlands. Through a literature review and analysis of existing frameworks like the Theory of Planned Behaviour and the determinants of food choices, the research identifies key drivers such as economic …

This thesis explores how organizations can build stronger trust and transparency in AI-driven marketing. It examines customer concerns around data use, personalization, and algorithmic decision-making, and identifies practices that make AI more understandable, fair, and responsible. Through interviews …

Urban areas, particularly those surrounding universities, can present promising opportunities for small food businesses due to the high concentration of students seeking convenient and affordable lunch options. In Augsburg, Germany, Feinkost Glück, a family-run delicatessen and catering company, has …

This research investigates how Visser & Van Baars, a Dutch recruitment agency specialised in data and analytics, can strengthen its differentiation in the fragmented IT recruitment market by enhancing the quality and consistency of its client partnerships. Amid growing competition and increasing client …

Many European cities have recently experienced anti-tourism protests, as a result of unmanageable flows of tourism. Residents increasingly voice their dissatisfaction. Amsterdam, one of Europe’s most popular tourist destinations, benefits financially and culturally from international visitors, yet faces …

This thesis was developed within the context of the Launch Your Career (LYCar) pro-gramme at Hotelschool The Hague, and conducted during a professional internship at TreasureBox BV. It explores how automation technologies can support the housekeeping department in luxury hotels, with NH Collection Grand …