Large numbers of sport events are hosted every year, also in the Netherlands. These events all have some sort of impact on their host region, whether it is negative or positive. Multiple evaluation techniques such as the calculation of the economic impact are developed to determine this impact. However, …

Instagram influencer marketing is the new word of mouth marketing tactic in which influencers are able to directly impact people. These so called opinion leaders are of great value for brands who wish to distribute their products or services to a certain type of audience. Micro-influencers are a specific …

An increasing life expectancy brings higher risks for getting a neurodegenerative disorder like Alzheimer’s disease (AD). As there is still no cure for this disease, expenses in health care keep rising because most of the care for patients with AD are from nursing homes and hospitals. The change from …

Trade shows offer a platform for exploring new markets, discussing problems, spotting trends and increasing brand awareness. They are an essential part for the communication mix, the product mix, and the distribution mix. After a trade show, the company’s leads are often not managed effectively. This …

Social media have become a large part of nowadays companies’ marketing strategy, but how does this impact the customers’ perception of a brand? The aim of this dissertation is to research the influences of social media advertisements on consumer based brand equity in the travel industry. To this end, …

The growth in urban population and economic upturn is leading to higher demand for construction, repair and renovation works in cities. Houses, public utilities, retail spaces, offices and infrastructure need to adapt to cope with the increasing number of residents and visitors, urban functions and changing …

Safety and Security (S&S) have the same goal, that is to maintain the integrity of human, infrastructure, hardware, software, capital and intangible assets of a system. However, literature and practice indicate that the relationship between S&S has not yet been clearly defined and their boundaries remain …

The aim of the study was to investigate if and how body image, taken from a contextual perspective, contributes to the eating disorder history. This qualitative study investigated the process of eating disorder development in eight elite women athletes in at-risk sports. The results showed that the relationship …

For the first time in the Netherlands, the Adjustment Scales for Early Transition in Schooling (ASETS) have been applied to kindergarten and first-grade elementary school. A study was conducted to examine the relation between the different behavioral (phenotypes) and situational dimensions (situtypes) …

Ageing of the population in European cities creates fundamental challenges with regard to employment, pensions, health care and other age-related services. Many older people want to live independent lives as long as possible. This aspiration is currently strongly supported by many local governments. …