Relatively new computerized media (new media) such as mobile telephony and Internet have given lead to the surfacing of new marketing methods. One of these techniques is viral marketing, which aims to encourage the distribution of marketing messages between individuals via digital channels. Its potential …

Two spectators are each asked to think of a girl's name (because your sister in law is pregnant and names are a big issue at the moment in your family.) You explain that you have a boy's name in your head, and you ask the spectators to think what this boy's name might be. You write three names on a three …

In the current era, characterized by dynamic societal, technological, and economic changes as well as an increasing diversity in the workforce, previous approaches to individual work behaviour are being challenged (Schalk et al. 2010). Demographic trends in the working population, for example, ageing …

Competitive and working papers as well as abstracts in these proceedings discuss recent academic insights and link academic research to the practice field in order to exchange knowledge on contexts and effects, potentials and challenges of CSR and communication, on best practices and newest developments. …

Sustainability is without doubt one of the most important challenges of our time. How can we develop prosperity, without compromising the life of future generations? Information systems (IS) provide organizations with the ability to change and improve business processes to better support sustainable …

SMEs represent a very important part of the European economy today, and within this SME group the creative sector is recently one of the fastest growing sectors. Our paper studies the innovation management of 105 creative SMEs in Flanders and the Netherlands, based on the innovation diagnostic instrument, …

Sustainability is one of the most important challenges of our time. How can we develop prosperity, without compromising the life of future generations? Companies are integrating ideas of sustainability in their marketing, corporate communications, annual reports and in their actions. Projects as instrument …

In May 2007, our Centre for Research in Intellectual Capital hosted the International Congress on Intellectual Capital: The future of business navigation. The Congress – which took place in Haarlem, The Netherlands – was attended by more than 140 participants from 23 countries. Based on almost 70 papers, …

Aim of this thesis was to comprehensively summarize and compare twenty one scientific papers on HAE that were written in Germany. Resulting from this investigation, future research impulses are given at the end of this study. The scientific papers that were in the focus of this thesis consist of seven …

Frank Jan de Graaf argues that the domination of neoclassical economic thinking in academia has contributed to the economic crisis and hindered thinking about sustainable development. Currently, ethics is re-entering the debate about how to develop prosperous open societies. A group of NGOs recently …