This dissertation was created with the goal to examine how online shopping has changed retail, specifically department stores and their business model, and to recommend a course of action and business model for entrepreneurs considering starting an (online) department store. There are several recommendations …

Researchers have long argued about the existence of the universal consumer trend escapism since it is believed that the trend has a positive influence on the entertainment industry, and thus the cinema industry, during the recession. As a result, the cinema industry is believed to be recession-proof, …

This research paper focuses on how the use of the internet can be a potential marketing tool for restaurants and local businesses such as bars and cafés. The goal of this research is to set up a consultancy company, specialized in proposing strategies for restaurants using online tools, to enable them …

This research paper concerns itself with the technical and political obstacles of securing the EU cyber space against espionage and surveillance both amongst the member states and particularly those emerging from foreign powers. The scope of the research is limited to signals intelligence (SIGINT) related …

In this day and age, social media has become an integral part of modern society. Protest movements are utilising new media more than ever seen before, specifically social media networks such as Facebook and Twitter. This thesis provides an analysis of the role that social media played during the Gezi …

The nation-state had a long history of success, but today it is failing its citizens on a global scale. Over the last hundred years, nation-states focussed on maximizing internal unity and jurisdictional sovereignty. Benjamin R. Barber’s ‘If Mayors Ruled The World’ is the central source of this thesis …

This marketing communications report was commissioned to examine how Primaflora can start internet marketing in order to establish valuable customer relationships and increase customer numbers for its German flower shops. The company’s main goal for creating an online presence is to increase brand awareness, …

De Koninklijke KPN NV biedt verschillende diensten aan op het gebied van telecommunicatie. KPN verzorgt onder andere vaste en mobiele telefonie, televisie en internet. De organisatiestructuur die KPN hanteert, wordt benoemd als een divisiestructuur. Dit is terug te zien aan de hand van de verschillende …

Trendy Speelgoed is a Dutch online web shop that offers trendy toys to its customers. The company was established in 2004. The company is considering launching a web shop in Germany where it will offer its trendy toys. Internationalization is attractive for many companies. It has its advantages, but …

Purpose This paper investigates the impact of complaint behaviour and service recovery satisfaction on consumer intentions to repurchase through Internet channels. Design/methodology/approach Using survey data from large consumer samples from 15 European countries, the authors classify consumers according …