Interactivity has become a crucial aspect of marketing. It allows companies to connect with their customers, often resulting in positive outcomes. Based on a literature review, this chapter discusses ten of the most pioneering tools used in interactive marketing. First it will be explained how each tool …

South Boom Boom is an attempt to survive in apnea, a continuous labor, a possibility to re-imagine the world, a way to escape captivity, to draw fugitive lines, to resist, to fight and fly, to conceive resistances, to migrate, to reinvent a catastrophe, to deform the shapes of oppression across time. This …

The focus of this chapter is on learning for and in practice and learning environments that afford such learning. In a systematic review of literature on learning processes and learning activities of (future) professionals we searched for designable elements of learning environments which may elicit …

Strategy, the link between mission and operational plans to improve an institution’s performance, is a critical element to the future success of higher education (HE). Hoshin Kanri (HK), the application of Lean principles and practices to strategy development, deployment, and management, is a systematic …

Change Now! is an open access, online publication featuring essays by international artists, educators and scholars addressing key topics in relation to power, oppression and equity in theatre and performing arts education including: social safety – consent – intimacy coordination – brave space power …

Wie in een zoekmachine op internet de woorden ‘politie’, ‘kat’ en ‘muis’ ingeeft, vindt moeiteloos talloze ‘hits’ waarin gewag wordt gemaakt van een strijd tussen de politie en verdachten van misdrijven. Het gebruik van de metafoor van het ‘kat en-muisspel’ roept verschillende associaties op: die van …

Early mobilisation after abdominal surgery is necessary to avoid complications and increase recovery. However, due to a variety of factors, failure of early mobilisation is seen in clinical practice. The aim of this study is to investigate the perspectives of nurses and patients of the Haaglanden Medical …

This chapter revisits the concept of internationalisation at home in light of the COVID pandemic and also of experiences and ongoing discourses on internationalisation. These include how internationalisation at home relates to diversity, inclusion and decolonisation of curricula. It discusses how the …

Empowerment has become a hegemonic moral horizon and key modality of governance across the global South and the global North. Whether in the realm of development or in that of welfare and urban governance, a broad range of actors, from local NGOs to social professionals and international donors, now …