In the current postmodern society we live in (a society where social ties are formed around market mediated offerings), brands play very powerful and influential roles over consumers. Since people are likely to use a brand they like as a status symbol or value system to determine and show their self-worth …

The inland shipping industry contributes substantially to the trade relations between the Netherlands and Germany. The industry is different from other transport modes (rail, road and air) in that ships are more environmentally friendly and cost-effective. Yet, it faces many structural problems that …

This report presents a detailed analysis of the German market concerning bakeries as well as a detailed recommendation to Bakker Bart on whether they should enter the German market. This research evolved from five years of experience as a floor manager at the store Bakker Bart in Gouda. As a European …

The research of this report revolves around the question: ‘due to what reasons do Dutch consumers buy a PlayStation 4 or Xbox One, and how is this decision affected by strategies used by Sony and Microsoft?’ This research was conducted to find out how these two companies defend their positions in the …

“By 1993, the European Single Market becomes a reality” (“Historical overview,” 2014). This is stated by the European Commission in its historical overview on the internal market. The question has arisen whether today, 30 years after the signing of the European Single Act, the European Single Market …

This research was conducted as a response to the recent trend of flexibilization in the European labor market. Factors for its fast emergence include the increased international competition and the effects of the economic crisis in Europe. Young workers have become overrepresented in flexible jobs. The …

In recent years there has been a noticeable change in how people book their holiday. In the past traditional travel agencies were the places go, with offline stores and direct face-to-face contact with experienced travel agents. Nowadays, however, the internet plays an important role for companies to …

This research paper has been conducted for X. It presents a new communication strategy for the fund in order to improve its information and increase its effect towards the target audience. Since the First Rutte cabinet (2010) the Dutch cultural sector has been increasingly under pressure from government …

The objective of the study was to analyse chilli pepper value chain of smallholder farmers producing under Irrigation at KpandoTorkorin the Kpando municipality in the Volta region of Ghana. Specifically with regards to market access and associated problems in aspects of production which can lead to better …

Beekeeping is an important practice for income generation in the southwestern part of Ethiopia. However, the beekeeping practice of smallholder farmers were highly dominated by traditional system and they sell their honey for the local collectors at local market, where the honey quality is not the major …