Dit document doet verslag van de werkzaamheden om de volgende hoofdvraag te beantwoorden: hoe zorgt een app ervoor dat International Film Festival Rotterdam (IFFR) meer service biedt aan haar bezoekers tijdens het festival? Naar aanleiding hiervan zijn de volgend onderzoeksvragen opgesteld: 1) Wat zijn …

This paper is written with an aim of decreasing the constantly growing gap between the richest football clubs and the rest. During the past few years, this growing gap has been an ongoing process in the major European football leagues. This has also been the case in the Netherlands, where the clubs Ajax …

Background: Although the incidence of HIV/AIDS has decreased globally, it is on the rise in Eastern Europe. The primary mode of HIV transmission in the region is injecting drug use (IDU) due to the smuggling routes of Afghan heroin into Europe, which makes drugs widely available. The widespread sharing …

This research was created as a contribution to the internationalization strategy of RAI Amsterdam. The company wants to bring more international conferences, and exhibitions to Amsterdam. One of the objectives of this strategy is to create an ‘international standard’, which complies with the basic services, …

This research has been conducted in order to find out how the Indian government can use marketing expenditures effectively to increase tourism from Millennials in the Netherlands. The travel and tourism industry is the largest service sector and one of the most important sources of income for India. …

The research was designed for international students who followed the European Studies four-year English program at The Hague University, as an increasing number of international students are coming to receive their higher education in the Netherlands. Foreign students need to adapt socially and academically …

Op welke manier kun je als organisatie je boodschap kernachtig overbrengen op middelbare havo- of vwo-leerlingen? Dit kan door het geven van gastlessen. IJM doet dit sinds kort en doet dat goed. De gehouden lessen worden als positief ervaren. De vrijwilligers die de lessen geven zijn hiervoor geschikt. …

Awareness regarding the challenges involved in creating a sustainable food system has affected the ways in which businesses market their products and how consumers decide whether to buy these products. Businesses directly communicate different quality aspects of their products to consumers mainly through …

This dissertation is focused on the relations between the European Union and the Russian Federation in light of the recent developments in Ukraine. The research provides evidence on the relations between these parties, keeping the dissolution of the Soviet Union in mind. It looks at various theories …

The purpose of this dissertation is to find out how Sanoma Media Netherlands B.V. is improving their customer engagement by using online native advertising. There are several measuring methods on how to examine the degree of customer engagement. The methods are based on the purpose of the advertisement. …