This research assesses how neuromarketing might offer a suitable marketing method for Loyalty Makers. It does so by examining what neuromarketing consists of and how it can be used. Especially, it is investigated what techniques and tactics exist in the field of neuromarketing and to what extent they …

This research is done on behalf of the company Fudura, which is, as a commercially operating organisation, part of the Enexis Group. Fudura is a nationwide organisation operating on the Dutch energy market, especially in the provinces of Groningen, Drenthe, Overijssel, Noord-Brabant, and Limburg. As …

The Leidse Schouwburg-Stadsgehoorzaal is the umbrella organisation of the concert hall and the oldest theatre in the Netherlands in Leiden. The Leidse Schouwburg-Stadsgehoorzaal offers shows and concerts to a wide range of visitors. Within the organisation, there was no focus on the Customer Journey. …

Purpose: This paper is a critical discussion of the Leiden Manifesto for libraries already engaged in bibliometric practices. It offers practical recommendations based on the work of the European Association for Research Libraries (LIBER) Working Group on Metrics. This work is in the beginning phase …

Confronted by more and more global sustainabilityrelated challenges, society is increasingly aiming for a circular economy. Wouldn’t it be ideal if we could contribute to an economic model with closed loops, where products and materials that are at the end of their functional life are reused in new products …

In CLIL contexts in the Netherlands, learners use the target language meaningfully in subject lessons parallel to English classes and English teachers are expected to co-operate with subject teacher colleagues. What does this mean for content and language in English lessons and for English teachers’ …

This historical review uncovers the institutionalisation and diffusion of the SWOT analysis by assessing academic literature, seminar materials, proprietary research reports and interviews with experts from the virus theory perspective. We suggest that reviews of the SWOT analysis using the management …

Permeable pavements are a type of SUDS that are becoming more common to allow infiltration, to minimize runoff volumes and to treat urban water stormwater by soil filtration. However, urban stormwater runoff contains significant concentrations of suspended sediments that can cause clogging and reduce …

Recent challenges such like climate, demographic, political, economy and market changes are the foundation for the establishment of the Regional Cooperative Westerkwartier (RCW) in the Northern Netherlands. This RCW is managing a vast range of regional programs and projects developed by multi-stakeholder …

Rationale: Sarcopenia is a major problem and is common in community-dwelling elderly. In daily practice, there is need for low cost and easily assessable measurement tools to assess depletion of skeletal muscle (SM) mass, for example as one of the indicators of sarcopenia. Bio-electrical impedance analysis …