The number of displaced persons in the world has reached an exceedingly high amount. Due to conflicts and war in Syria, the number of displaced persons has increased. The European Union was not prepared for a refugee influx on this scale. Applications in The Netherlands are being delayed and the pressure …

This thesis gives an overview about how YCall (a VoIP App) can be positioned in the Dutch market. This positioning helps to minimalize information overload in the mind of consumer, and thereby leaving a clear impression and message about the product and brand. Thus, by designing the most suitable market …

The financial advisory industry is constantly changing (KPMG International, 2013; Ernst & Young LLP., 2015; PWC, 2012; Seetharaman, 2015), therefore, there are a number of challenges that will require the attention of advisers in order to provide clients with the best financial advice. As Financial Service …

SGS is an international commercial diving company that specializes in underwater ship repair and maintenance. Through their extensive, globally recognized network of service stations, offices and local assets, SGS is able to provide excellent ship solutions to ship managers at any location. Currently, …

Stotterende kinderen kunnen naast problemen met vloeiendheid van de spraak ook last hebben van een laag self-esteem (gevoel voor eigenwaarde). Mogelijk krijgen deze en andere psychische aspecten de laatste jaren meer aandacht door de ingebruikname van de International Classification of Functioning, Disability …

Eet- en drinkproblemen bij jonge kinderen worden vaak onterecht gezien als een ziekte of afwijking op zichzelf. Vanuit medisch oogpunt worden eet- en drinkproblemen meer gezien als symptoom van een ziekte (Tolboom, 2000). Aangezien er geen universeel geaccepteerde definitie of classificatie bestaat van …

Countless small businesses struggle on a daily basis with gaining a healthy level of brand awareness and customer retention. Many of these businesses face bankruptcy or high staff turnover due to the larger chains and franchises having a higher budget and more accessibility to certain resources. While …

Based on a survey of 162 respondents, interviews with H.J. Heinz employees and a literature review, this thesis aims to answer the question: ‘How should H.J. Heinz translate the Dutch consumer preferences in their Heinz Tomato Ketchup product format rationalization?’ Following a reorganization and a …

This research paper contains improvements for Jilster B.V.’s marketing communication. Jilster is losing out on revenue opportunties because visitors to their websites’ don’t understand what Jilster is for, and this may be due to the current marketing communication methods. Jilster has had some success …

In the Netherlands, there is a large amount of people who exercise and a large variety of fitness facilities to satisfy that demand therefore it is imperative to have loyal customers in order to maintain incoming revenue streams and stimulate further growth of the company, thus increase the repurchasing …