Bijeenkomst van de Werkveldadviescommise HBO Rechten en SJD.

The Kuyichi teaching case will challenge students to think about how circular business models can contribute to sustainability and dives into the challenges of setting up a resale business model in the context of sustainable fashion. The case provides an engaging real-world example to aid students in …

Purpose: Employer branding (EB) has become a powerful tool for organizations to attract employees. Recruitment communication ideally reveals the image that companies want to portray to potential employees to attract talents with the right skills and competences for the organization. This study explores …

The book covers all aspects of marketing in 12 steps to write a marketingplan. In this second edition sustainability is added as a 'normal' part of marketing throughout the whole process. Also digitalization is integrated.