This study was conducted for IES Asset Management BV. The reason for this study is that IES has no insight into their sales forecast. Due to the regular ongoing work activities, the focus on sales targets can be forgotten. IES would like to have more insight and understanding in their revenue predictability. …

This report provides a conducted research on different attributes of the Leisure guest segment of the Hampshire Hotel Fitland in Leiden. The expectations and performances are measured in terms of 29 different attributes by a questionnaire, based on the customer satisfaction model of Akbaba . Furthermore, …

This thesis is written for Rical Cleaning products, a Dutch company that is specialized in selling cleaning products business to business. The purpose of this research is to obtain insight on the level of customer satisfaction, customer loyalty and the level of customer recommendations and how this can …

This marketing plan is written for Big in Japan. Big in Japan is a clothing store based in the eastside of Amsterdam. Big in Japan brings a carefully selected range of fashion and lifestyle brands to an accessible level, not only focusing online but also with a unique store concept, outside the city …

Kasteel Oud-Poelgeest is an estate which consists of two different buildings, one of them is a castle and the other one is the coach house. It is a congress-hotel, with 15 meeting rooms and 45 hotel rooms. The director of Kasteel Oud-Poelgeest finds it really important to focus on the guest to see what …

Introduction This report presents a conducted customer satisfaction research commissioned by Holiday Inn Leiden. The contractor wanted to know whether if the expectations of the Leisure-guests relate well on the final experiences. Holiday Inn Leiden was interested to conduct a research among the group …

This paper explores the delicate interface between management accounting and marketing management. Based on the scope of their mutual relationship, a distinction is made between two types of interfaces: informing and integrating. Whereas the traditional management accounting domains, such as budgetary …

Het bestuur van de Nederlandse Beroepsvereniging van Hypnotherapeuten gelooft dat haar leden meer patiënten zouden kunnen helpen en vragen zich af welke factoren een rol spelen bij het al dan niet doorverwijzen naar hypnotherapeuten. Voor deze informatie wilden ze graag dat Praktijkondersteuners Huisartsen …

Doel: Onderzoeken of er verschillen zijn in de risicofactoren voor diabetes type 2 tussen Nederlanders, Turken en Marokkanen (zowel de eerste als tweede generatie allochtonen). Methode: De steekproef van 200 personen diende een respons van 50 personen per bevolkingscategorie opleveren. De deelnemer …

Dit onderzoek is uitgevoerd in opdracht van het Kennisnetwerk Affectregulerende Vaktherapie. Dit is een methode voor kinderen/ jongeren tussen de 4 en 12 jaar die last hebben van emotionele- en gedragsproblemen die voortkomen uit een problematische gehechtheid, trauma, autisme (ASS), ADHD of laag verstandelijke …