Het is te verwachten dat winkelpersoneel in de nabije toekomst steeds vaker samen met sociale robots de klant gaat bedienen. Het maakt het werk leuker en efficiënter, en klanten profiteren van de sterke punten van zowel het personeel als de robot. Om winkelpersoneel met een robot zo goed mogelijk in …

Interactivity has become a crucial aspect of marketing. It allows companies to connect with their customers, often resulting in positive outcomes. Based on a literature review, this chapter discusses ten of the most pioneering tools used in interactive marketing. First it will be explained how each tool …

Today, consumers expect companies to be socially responsible. However, the literature is undecided about the effects of communicating one's corporate social responsibility activities to consumers. This raises the question of how sustainability-driven companies can best advertise their products to stimulate …

Purpose Physical stores are increasingly dependent on impulse visits and the impulse purchases of passers-by. Interactive advertising screens in store windows could help retailers increase impulse-visit urges and impulse-buying urges. However, the effects of interactive screens in physical surroundings …

A hospice for the terminally ill amid the buzzing and lively city center of Eindhoven, next to a bar district and a city square, yet also bordering on a green river zone. The set program for a hospice is extended with a diversified program, including social and recreational spaces open to the public …

The worldwide rise of skin cancer incidence rates increases the need to investigate ultraviolet radiation (UVR), as it is one of the main causes of skin cancer. 1 A ’ u to UVR varies depending on different factors such as the location of the individual and shielding effects. In this analysis, we evaluated …

Welling W, Gokeler A, Benjaminse A, Verhagen EALM, Lemmink KAPM.

Service robots provide retailers with new opportunities to innovate their in-store service offerings. Despite advances made in the fields of human-robot interaction, information systems, and marketing, there is relatively little known about how to apply a service robot in retailing. In this paper we …