Dit onderzoek werd uitgevoerd voor het Nederlandse bedrijf Hurkyson. Dit bedrijf heeft een nieuw product ontwikkeld: een stofafzuigmachine en wil dit product op de markt brengen in september 2010. Maar om uit te vinden of hun marktbenadering van toepassing is moeten ze hun doelgroep beter begrijpen. …

The objective of this paper is to examine how a combination of the concepts of Fair Trade, CrossBorderProsperity (CBP), Yunus' microcredit and social business could strengthen the producers' socio-economic situation and position in the free market. Small-scale producers in developing countries are being …

Analyzing Innovation Performance in East Asia was created for the consideration of The Technopolicy Network (TPN) - regional innovation focused organization for its further expansion purposes. As the title indicates, The TPN's main interest area is East Asia. The paper's central question is: Which East-Asian …

This report was commissioned to examine the possible gap between the image and identity of TUI Nederland regarding sustainable tourism and to recommend on how to bring the image closer to the identity. TUI Nederland is market leader in the Dutch travel industry and carries the brands Arke, Holland International, …

Adidas Originals is one of the sub-brands of the German based sports manufacturer company, adidas. It offers sports-inspired clothing, footwear and accessories that are targeting the young and active lifestyle consumers. For years being a lifestyle and fashion brand that is originally inspired by sports, …

The paper is centered on the issue of sustainable development and how cities approach in their urban planning the need to diminish the environmental impact of their economic activities and at the same time create quality of life for their citizens. The focus is specifically on linking economic growth …

Piracy off the Horn of Africa has become an increasingly salient international issue. The phenomenon of piracy has been forbidden by (international) law since centuries and has taken different forms throughout history. Nowadays piracy is still present in every corner of the world, especially in poor, …

Indonesian Students Association in The Netherlands, PPI Belanda, is an independent organisation, which was established in 1922 by Indonesian youths who studied in The Netherlands. This organisation is made to be of service as a medium for all Indonesian students' needs as well as to give contribution …

The advent of the internet as a publicly available service in the 1990s set new standards for communication. With e-mailing and chatting in the picture, the way people talk to each other was revolutionized; within years, it became normal to have a least one personal computer per household in the westernized …